Senior UX/UI & Product Designer
UX/UI Expert, Master's in UX from UNIR, Artificial Intelligence Specialist at Coderhouse, currently training in AI Chatbot Design at USIL. Extensive experience collaborating with business, research, and development teams across major e-commerce platforms, consultancies, and industries, with more than 30 strategic projects under my charge. I focus on Interface Development, User-Centered Design, and Design Systems. Strong skills in visual design, motion, and prototyping.
Senior UX/UI Designer · 2021 — Present
Built and scaled the 'Incontrol Design System' from scratch using Atomic Design methodologies. Leading UX strategy across multiple fintech products, bridging complex financial data with intuitive interfaces.
Centralizes and visualizes third-party expenses associated with the payments ecosystem, enabling teams to monitor, understand, and optimize costs through metrics, trends, breakdowns, and detailed views.
View ProjectCentralizes all fees into a single view, making them easier to analyze. It allows users to explore current and historical fees and segment them using various criteria.
View ProjectDriven by a commitment to lifelong learning and technological evolution, my specialized education bridges foundational user-centered methodologies with the future of digital products. My training spans from strategic frameworks like Lean UX, digital advertising, and Design Thinking to cutting-edge specializations in AI product development and conversational chatbot design, ensuring every solution I build is both highly innovative and deeply intuitive.
Merging advanced product design with AI capabilities to pioneer innovative digital experiences and future-focused design education.
Zero-shot, Few-shot, and Chain-of-thought prompting techniques for design workflows.
Conversational interface patterns, personality design, and human-AI interaction flows.
USIL · June 2026
Coderhouse · March 2026
UTEC · April 2022
CENTRUM · April 2021
Toulouse Lautrec · January 2020
Universidad de La Rioja (UNIR) · November 2023
CENTRUM · December 2021
Universidad Peruana de Arte Orval · December 2015
Personal Products & Creative Projects
Senior UX/UI Designer · Mar 2021 – Present
UX/UI Lead with 5+ years of experience directing cross-functional teams and stakeholders in the financial sector. Designed and implemented a scalable, efficient design system from scratch, optimized through continuous user research, prototyping, and visual audits. Successfully led over 26 strategic projects, doubling the company’s monthly active users, registrations, conversions, and transactions.
UX/UI design teacher · Apr 2025 – Present
UX/UI Instructor and Mentor experienced in designing and teaching comprehensive courses covering user research, information architecture, and interface design. Developed modern academic curricula focused on current design trends, accessibility, and usability. Guided students through the entire digital product lifecycle, providing hands-on mentorship from initial concept to prototyping and user testing.
Marketing Analyst / UX/UI Designer · Jul 2020 – Mar 2021
UX/Product Designer responsible for the end-to-end experience and core features of key e-commerce websites, including gygjoyeros.com and gyghome.com. Managed style guides and executed visual design strategies for several SWATCH Group brands while driving enterprise platform redesigns. Collaborated closely with sales, marketing, and leadership to validate and implement high-impact product features.
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